Wednesday, May 30, 2012

Father's Day Deals for the Man who Gave Birth to You - HUH?

Got this email promotion from Groupon today.

I wonder who came up with this marketing phrase?

Not a very big target market that I can think of.

I really hope they were trying to be funny and didn't just outsource the campaign to a country where English is not the native language.


kimberlyfdr said...

It's an MPREG (male pregnancy) joke. Notice the accompanying image of the pregnant man in the mirror on the site :)

the moot said...

Thanks for pointing that out, Kimberly. I hadn't followed the link to the page with the picture. Nicely done. I should have "expected" as much from groupon (pun intended).

I have changed the the post label from "Stupid ad" to "Clever ad" as deserved.

Here is a link to the page with the photo of the Dad-To-Be.